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Gnet Internet Network Inc Intro

                                                                  Gnet Internet Intro:

The market can be segmented into three District groups:
  • Students: these are people currently in academia and are accustomed to fast connections and are willing to pay for it. This group uses the Internet the most, whether they are trading MP3s or downloading videos.
  • Professionals: this group conducts a fair amount of business over the Internet, whether banking, e-commerce, or communications.
  • Duchies: this group embraces technology as they enjoy challenging themselves with technology and the complexity it brings.
Target Market Segment Strategy
Gnet Internet Network Inc has chosen the three aforementioned target markets due to their adoption of broadband Internet technology. It is these three groups that are most likely to use a fast connection and the most will in to pay a premium pay a premium for the connection.
Competition and Buying Patterns
As mentioned in the previous section, DSL, cable, and satellite access are the competitors in the broadband market, Consumer buying patterns are based on two factors:
  • Availability: not every type of broadband connection is available to every consumer. Consumers often pick service providers based on what is available to them.
  • Convenience: this is often based on where the outlet cords are based in the house, whether the computer will be located closer to the cable TV or nearer to a phone jack.

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